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When agile revolutionized the software industry years ago, it became mainstream in product development by helping teams deliver code more quickly and with less waste through shorter cycles, enabling iterative and continuous delivery.
Yet development-driven approaches like agile demand guesswork. Too often, teams are stuck ranking product features in the backlog based on feasibility rather than desirability – are these products truly solving customer problems? How many product leaders have battled with stakeholders over what to prioritize because issues aren’t quantified or they can’t isolate root cause?
CPD instills confidence in your digital operation, and seeks broader participation. For CPD to be successful, the entire digital org – from product, design, UX, dev, ops, VoC, call center, business and executive teams – should be aligned. The more people who understand and practice CPD, the more successful you – and your organization – will become.
So why CPD? Because you need more than just speed. You need a customer-centric approach that lets you iterate with confidence. You have limited resources, so you need a framework that helps you assess the value of product opportunities so you stop wasting time on the wrong ones – and start prioritizing the right ones.
To build great digital products, you need not just speed, but the ability to constantly learn and understand your customer — how they use your products and services and their needs — at an organizational level.
But it’s not easy – the organizational barriers to achieving cross-team alignment, speed and customer-obsession are numerous. How can you release code hundreds or thousands of times a day like Google and Netflix?
Continuous Product Design is a cross-team approach to building better digital products faster — based on a shared, quantified, and continuous view of customer signals.
CPD helps your organization detect those high fidelity signals most others are blind to – and go beyond black and white metrics to see shades of grey and color for the first time.
ASSESS YOUR CPD MATURITY
You need a clear roadmap for success – where are you now and where are you going – on the digital maturity curve?
Introducing the CPD maturity model – the first of its kind to focus on Continuous Product Design. In just 10 minutes, you can find out where you stand on the CPD journey, and what you can do to improve your organizational maturity.Take the assessment
The 3 habits
These habits are a simple way to remember how to practice CPD – a guide to understanding what it takes to build cultures of customer obsession and cross-team alignment.
The following are three habits of Continuous Product Design:
Automated detection of customer behaviors, intents, and struggles.
Visualize customers’ experiences and quantify impact at scale.
Align teams faster with a single version of customer-centric truth.